KASHMIR’S SOZNI EMBROIDERY WEAVES GLOBAL TIES WITH GERMAN FOOTBALL CULTURE

In a landmark moment for traditional craftsmanship, Kashmir has once again demonstrated the enduring strength of its artistic heritage. The Valley’s centuries-old Sozni embroidery has stepped onto an international sporting platform as German football club FC Ingolstadt 04 announced a prestigious collaboration with Valley-based design house Pumposh. The partnership will introduce a limited-edition range titled…