The new concept of border tourism has proved a hit in the Union Territories of Ladakh and Jammu & Kashmir with the respective governments.
AMARNATH YATRA: BOOSTING TOURISM & BUSINESS
Kashmir is blessed with a pleasant weather, lakhs & lakh of people travel to the holy cave of Amarnath in South Kashmir to pay their prayers to the ice stalagmite, believed to be an embodiment of the Hindu Deity “Lord Shiva”, situated almost at an elevation of 12,756ft.
ANANTNAG: A TOURIST ATTRACTION
A land blessed by nature with diverse environmental & religious importance to both Muslims & Hindus. With Shri Amarnathji Cave, Hazrat Zain-ud-Din wali, Goswami Gund Ashram, Shilagram Temple and Nila Nag and Shrine of Sheikh Zain-ud-din in this district of Kashmir.
TRYST WITH HEAVEN
“ Gar firdaus bar rue zameen ast/hameen asto, hameen asto, hameen ast” (If ever there is Paradise on Earth/It is here!)